Privacy Policy

1. Information We Collect

We collect personal information that you provide to us directly, information we collect automatically when you use our Services, and information from third-party sources.

A. Information You Provide Directly

  • Account and Contact Information: When you create an account, subscribe to our newsletter, or participate in a promotion, we may collect your name, email address, postal address, phone number, username, password, and security questions.
  • Transaction and Billing Information: When you make a purchase, we collect payment details (such as credit or debit card information), billing and shipping addresses, and order history. Note that payment details are typically processed securely through third-party payment processors.
  • Customer Support and Communications: When you contact us via email, chat, social media, or phone, we collect the details of your request, feedback, or any other information you choose to provide.
  • User-Generated Content: Product reviews, photos, comments, and other content you post on our public forums or social media properties.

B. Information Collected Automatically

  • Device and Usage Information: When you visit our website, our servers automatically collect information about your device and how you interact with the Services. This includes your IP address, browser type, operating system, device identifiers, referring URLs, pages viewed, time spent on pages, and links clicked.
  • Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activities over time and across different websites. This helps us recognize your device, remember your preferences, customize your shopping experience, and deliver targeted advertising.

C. Information from Third-Party Sources

  • Affiliates and Brand Partners: We may receive information from our parent company, a.k.a. Brands Holding Corp., and sister brands (such as Princess Polly, Culture Kings, and mnml).
  • Social Media Networks: If you log into your account using social media credentials (e.g., Meta, Google, Apple) or interact with our social features, we receive information from those platforms in accordance with their privacy policies.
  • Marketing and Advertising Partners: We partner with analytics providers, advertising networks, and data co-ops to understand our audience and display relevant ads.

2. How We Use Your Information

Depending on how you interact with our Services, we use your personal information for the following business and commercial purposes:

  • Fulfilling Orders and Managing Services: To process transactions, fulfill purchases, handle returns and exchanges, manage your account, and provide customer support.
  • Marketing and Advertising: To send you promotional emails, text messages (SMS/MMS), catalogs, or push notifications about new products, sales, and special offers, and to show you tailored online advertisements.
  • Personalization and Analytics: To analyze website traffic, monitor shopping trends, understand user preferences, and customize your user experience across our digital properties.
  • Security and Fraud Prevention: To verify user accounts, detect and investigate malicious or fraudulent activity, protect the security of our payment systems, and safeguard our business and customers.
  • Legal Compliance: To comply with applicable laws, regulations, court orders, or government requests, and to enforce our Terms of Service and other legal rights.

3. How We Share Your Information

We may disclose the personal information we collect with the following categories of third parties:

  • Affiliated Brands: We share information within a.k.a. Brands Holding Corp. and its subsidiary brands to support cross-brand operations, analytics, and marketing objectives.
  • Service Providers: Third-party vendors who perform business operations on our behalf, including payment processors, shipping/fulfillment centers, data hosting providers, marketing agencies, and customer service tools.
  • Advertising and Analytics Partners: Social media networks and advertising partners to facilitate targeted marketing campaigns, measure ad performance, and execute retargeting strategies.
  • Business Transfers: In the event of a merger, acquisition, restructuring, bankruptcy, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.
  • Legal and Law Enforcement Authorities: When required by law or in good faith belief that disclosure is necessary to comply with legal processes, protect our rights, or ensure public safety.

4. Your Rights and Choices

Depending on your jurisdiction of residence (such as various U.S. states, the EU, or Australia), you may possess specific rights regarding your personal data:

  • Right to Know / Access: You can request confirmation of whether we process your personal information and request access to specific pieces of that data.
  • Right to Correction: You have the right to request the correction of inaccurate or incomplete personal information.
  • Right to Deletion: You can request that we delete the personal information we hold about you, subject to certain legal exceptions.
  • Opt-Out of Targeted Advertising / Sales: You may opt out of the “sharing” or “selling” of personal information for cross-context behavioral advertising.
  • Managing Communication Preferences: You can opt out of receiving promotional emails at any time by clicking the “unsubscribe” link at the bottom of our emails. For text messages, you can reply “STOP” to any promotional SMS text you receive.

To exercise these rights, you can submit a request through our online Privacy Web Form or contact us directly using the details provided in the “Contact Us” section below.

5. Security and Data Retention

  • Security: We employ administrative, technical, and physical security measures—including Secure Sockets Layer (SSL) encryption—to protect your personal information. However, no security system is completely impenetrable, and we cannot guarantee absolute data security.
  • Retention: We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, maintain your account, provide our Services, comply with legal obligations, and resolve disputes.

6. Children’s Privacy

Our Services are not directed to individuals under the age of majority, and we do not knowingly collect personal information from children. If you believe a minor has provided us with personal information without parental consent, please contact us so we can promptly delete it.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or regulatory requirements. When we make updates, we will post the revised policy on this page and update the “Effective Date” at the top. We encourage you to review this policy periodically.

8. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

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